Marketing ePortfolio
ePortfolio Assignment
PBHL-H432, Health Care Marketing
Healthy Choices, Supported Journeys Program at IU Indianapolis
Please click the image below for a direct link to my ePortfolio page!
What I learned
I have chosen to highlight this ePortfolio assignment because it is something that I am proud of. I created the hypothetical Healthy Choices, Supported Journeys from scratch and applied real life events happening at IU Indianapolis to support the need for the program.
This assignment taught me how to effectively work on semester long projects, the importance of a contingency plan, and how to navigate the dynamic healthcare environment.
Program Competencies
The following competencies reflect what I learned during my PBHL-H 432 Health Care Marketing course.​​
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.